
Podcast: Breaking the Owner Trap | S01E11 | Beyond The Numbers with Bev Wakefield
In this episode of Beyond the Numbers, Bev unpacks the Owner’s Trap: why being the hub of every decision hurts your business value and how to break free.
Beyond the Numbers is a bite-sized podcast designed specifically to help small business owners and entrepreneurs decode business jargon, gain practical insights, and unlock genuine growth.
Each week, Bev Wakefield, founder of Vibrant Accountancy, shares real-world advice on cash flow, pricing, profit, planning and more – all in plain English.
Listen now over on YouTube, Apple Podcasts or Spotify, or you can find our detailed episode breakdowns below.

In this episode of Beyond the Numbers, Bev unpacks the Owner’s Trap: why being the hub of every decision hurts your business value and how to break free.

In this episode of the Beyond the Numbers podcast, we break down why more sales won’t fix a business that’s already leaking profit.

We’re breaking down the numbers and the steps you can take to figure out whether hiring is the smart move for your business.

In this episode of Beyond the Numbers, Bev dives into why late payments are damaging, and steps to make sure you get paid on time.

Let’s explore strategies to diversify your client base and stabilise your future revenues.

When it comes to running a business, few aspects are as important – or as misunderstood – as pricing. It’s not just about covering costs; pricing is a powerful strategic tool that can make or break your business.

Today, we’re discussing a topic that often keeps business owners up at night: cash flow anxiety, its causes, and how to overcome it.

In this episode of Beyond the Numbers, Bev will explore the benefits of using a one-page plan and how it helps you to focus on what actually matters.

Bev explores the key differences between profit and cash flow – and why confusing the two can lead to serious financial stress.